I had no friggin’ clue what to do.
When I started my health coaching business, I didn’t know if I was supposed to work on my website, call a client, blog, or just walk away and take a break. At the same time I had no idea how long it would take until my business was solid.
In truth I suffered from Shiny Object Syndrome. I’d make a plan and then get totally distracted by YouTube or Facebook—back when it was in its infancy and, honestly, there wasn’t even that much of interest on there! I didn’t really know what a niche was and why everyone was talking about how I needed one. (Do I believe this? More on that later…)
Now I know what it really takes to build a thriving practice. Every day when I wake up I know exactly what I’m going to do.
The main thing I needed to learn was how to *think* like a business owner. I had to make priorities and hustle (Go on, insert your best Saturday Night Fever scene here)—cause nobody was handing me a paycheck. I had to work. But I did learn a trick (or seventeen).
How to avoid things (and clients) that exhaust me. How to not exhaust my clients by giving them too much to do. How to figure out how much money I need to survive, and how to rake in that cash. When to refer my clients out to other providers, and when was it appropriate to give a refund.
This week on the Guts & Glory blog I interviewed Rachel Feldman, health coach, wellness mama, detox specialist, business coach for other solo-preneurs, and all around excellent human being. That woman is a firecracker, and I love how direct she is. (She’s from Philly, if that says anything.)
We had a straight up conversation about what it really takes to build a thriving practice, meet your money goals, what to do (or not do) every week, and how long that whole process will take.
Work on a launch.
Plan my blog for the next two months.
Have a team meeting.
As soon as I’m done with this, these are the things I’m doing today.
I learned from experimenting. I tried a whole bunch of things, and when I started to see what generates income, excitement, or engagement. Once you pay attention you will know what to keep doing.
Here’s what I advise for beginners—you aren’t going to know until you start to see a return on those activities, be it in the form of income, excitement, or engagement. Then over time you go with the ones that do that the most.
Rachel and I dished about:
- How she went from hot mess to how to know what to do with her clients.
- The protocol she uses with all clients.
- Why she doesn’t do a 2 month program.
- The biggest reason why coaches don’t have success.
- How to not subscribe to scarcity mentality when it comes to your competition.
- How she learned how to coach.
- What to do to charge higher amounts.
- Her true feelings on niche.
Rachel shared her story of where she was 5 years ago vs. where she is now and how she got there. She also (hilariously) shared about her mistake talking too much about itchy butts. This episode of Guts & Glory is a breath of fresh air in a world of hyped-up marketing. Enjoy!
Also, Rachel is our guest expert at the Showcase Club next week. If you sign up here you can join us live: www.theshowcaseclub.com
Thanks for watching and sharing this podcast.
I want to know: What does your dream practice look like?